The initiative to support sustainable reading in the first half of 2025 was launched by the Abu Dhabi Arabic Language Centre at the Louvre Abu Dhabi in the presence of representatives of the culture, media, and literature of the country.
The campaign, named 'Society of Knowledge, Knowledge of Society,' aligns with the declared UAE Year of 2025 'Year of Society' and supports the strategy of the centre for the development of the Arabic language and the strengthening of the culture of reading in society.
The vision of the campaign reflects the importance of reading as an effective tool for promoting the principles of the 'Year of Society' and is aimed at unlocking the potential and talents of various segments of society, with a special focus on the new generation, to ensure they gain knowledge of the Arabic language as an essential component of society's identity, expressing its heritage and values.
